International Marketing Manager

About the Job

Fixed term until 15 November 2026 or upon the return of the postholder, whichever is sooner

Interview Date: 14 October 2025

This position is within the University’s Global Engagement Team, leading on the strategic marketing for the University’s international recruitment activity, developing new and innovative ways to promote our brand and products in an ever-competitive global marketplace.

Working with key internal and external stakeholders, you will be responsible for the creation and implementation of annual operational marketing plans and take a lead in developing international marketing collateral across online and offline channels, in order to both generate applications, convert applications to enrolment and support the new student orientation process.

You will hold overall responsibility for enquiry management in the International Recruitment and Marketing team and will line manage two International Recruitment and Enquiries Assistants, supervising their daily work and providing professional support and development.

We want you to be able to carry out your work in a way that best supports UON and our students, but also you as an individual. We understand this may vary between different areas of the university as well as from one person to another. With Smarter Working you can work with increased flexibility, if you would like to, which can facilitate greater freedom and autonomy.

About You 

You will be educated to degree level or equivalent and have significant experience in a marketing role, preferably in a higher education environment and/or cross culturally and be able to produce effective marketing plans and engaging content across a variety of channels. You will have excellent communication and influencing skills and the ability to use analytical skills across a variety of sources to inform marketing activity. You will be organised and flexible, with an ability to manage your own workload by prioritising and delegating where necessary. You will be able to work both independently as well as part of a team, and experience of supervising or managing staff is desirable.

Qualifications 

Essential;

• Educated to degree level or equivalent.

Desirable;

• Postgraduate or professional qualification in a relevant area.

Faculty/Department 

The International Recruitment and Marketing Team sits within the Department of Global Engagement. The Team is responsible for the recruitment and admission of on-campus international students to the University of Northampton, and for the associated marketing for this objective. The International Marketing Team also supports the marketing output of the wider Global Engagement Team, comprising of communications to new and current international students and marketing and social media output for our portfolio of TNE partnerships.

About Us

At the University of Northampton, we are committed to supporting aspirations, creating opportunities, and delivering meaningful impact. Our people are at the heart of everything we do, and we foster a progressive, inclusive environment where excellence thrives for our students and staff.

Our People

Our staff are our greatest asset. We are dedicated to building an inclusive community that values diversity, promotes wellbeing, and supports personal and professional growth. By developing a first-rate People Strategy, we aim to attract and retain top talent, enhance career progression, and ensure that every colleague feels empowered to achieve their best.

Our Values

• Inclusivity: We celebrate diversity and ensure that everyone has the opportunity to excel.
• Sustainability: We are committed to becoming a net zero carbon institution, taking collective action for the benefit of society and the environment.
• Aspiration: We strive for excellence in all we do, empowering our staff, students, and partners to reach their highest potential.
• Trust: We build relationships based on respect, transparency, and shared goals.

Together, we are creating a future where our community, our work, and our impact truly make a difference.

Right to Work

All candidates will be required to provide proof of their eligibility to work in the UK during the interview process. The University is open to considering Skilled Worker visa sponsorship, provided that the eligibility criteria of the points-based immigration system are met.

Equality

We welcome applications from individuals from underrepresented groups.

The University of Northampton is committed to providing a vibrant, ethical, and sustainable environment that values equality, diversity, and inclusion. Our commitment ensures an inclusive atmosphere for staff, students, and the public. We manage equality and diversity through key committees and formal policies, extending our responsibility to subsidiary companies and partnerships.

Together @ UON
Our Commitment to Equality and Inclusion

Together @ UON affirms our dedication to creating an environment that celebrates diversity and promotes equality. We aim to foster a space where all can thrive, aligning with our mission to transform lives and inspire change.

Commitments Include:

1. Creating an Inclusive Environment: Adopting a zero-tolerance approach to discrimination and ensuring all activities are inclusive.
2. Supporting Students and Staff: Strengthening mental health support, enhancing disability confidence, and ensuring academic and professional support.
3. Tackling Inequalities: Involving students in recruitment, integrating forums for equality data analysis, and supporting networks for protected characteristics.

UON’s Major Commitments:

• Disability Confident
• Standalone Pledge
• IHRA Working Definition

For more details, visit: Equality and Diversity at UON